The new offering includes an original finish texture and 36 fresh designs (7 Pearlescent, 9 Patterns, 10 Woodgrains, 10 Solid Colors)- but this launch is less about each design, and more about how they harmonize with other materials. “It’s customary for companies to push their design rationale,” said Terry Gentile, marketing and design director for Arborite, “but I’d rather tell the trend stories that inspire our work. So when architects and designers are searching for ways to express how a project is supposed to feel, they understand we are coming from the same place. That we consider more than just the laminate.”
Usually when an Arborite representative visits a design firm, it is to leave samples of the latest high-pressure laminate designs. But Sept. 20-22, 2017 Arborite’s team, in conjunction with co-sponsor Wilsonart, will call on design firms to take samples away. And not just HPL, they’ll take unused brochures, fabrics and finish cards, too.
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